Web Interactivity.

As part of the Identities project I have to do I was told to analyse some online sites. I have been putting this off for a while now, and thought I best get on with it as Ive got a presentation to do tomorrow!

The first website that I'm going to look at is a spanish one (http://www.essaeubanco.com.br/v2/index.html?language=en-us). I hose this website as its kind of doing the same this as I'm doing for one of my Identity objects. The interactivity on this is HUGE. The user has to pick a character (either the girl or boy), and then has to answer quiestions that are going to bring the girl and boy closer together.
Video fottage is played of the girl and boy going about their day and they occasionally run into eachother. The user is asked a question , for example; how many pairs of shoes do you buy a month, and then the website says if you buy for example, one less pair of shoes a month then in 12 months you could go on holiday abroad. (Just and example.

It does this all through out the video and in the end if the user choses to take the websites advice it encourages them to save money. It is an incredably easy site to use - just click and go! However it can take a while to load depending on the speed of your internet.

The colours are bright against the black background which stand out nicely. Its aimed at the teenage to young adult age range so the colours fit nicely within that. The fact that it has music playing in the background will also keep the user interested. Also, the whyole theme of the website is designed to fit in with the age range it is intended for.

The aim of this website is to get the user to save money, it is not offering a product or service. Its an educational tool.

However much I have tried I cannot find the website of the company this mini-site I cant say how it reflects the philosophy of the conpanies brand or how the desgin reflects the identity of the company.

I chose to talk about this website because it ties with my AV object.

Take a look for yourself.