Its a very "cool" looking website which as you open it plays a video of Coach K and the Duke Blue Devils mascot (The Duke Blue Devils are the University of Duke's basketball team). It has a black background with bright colours applied over the top to stand out.
The site is very easy to use and is incredably fun too. The aim of the site is to let the user create their own unique shoes. These can then be bought and other people can view your designs and buy your shoes themselves.
Most of the content oif the site is relevent - although I dont understand what The video of Coach K has to do with it.
The design of the site reflects Nike the brand in that all Nike's internet sites have the same design - they are all 'sleek' and 'cool' - like the brand.
The interactive design elements in this site are extremely successful. They do what is required of them to a high standard. I would expect nothing less of Nike.
Im goinmg to add aswell that they stole Apple's little 'i' from 'iPod'
This website is awesome fun, its a shame the shoes are so expensive!
This is the shoe that like. I didnt make it but its just amazing. They even have my name on the back - how cool!
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